To reach this goal, we have analysed each step that our products undertake, from procurement to production and recycling. We then searched for possibilities to design these processes in the most sustainable manner. With the result of this analysis along the value chain, with sustainability always in mind, we have come up with our four pillars. For many years now, we have made substantial investments in accordance with our four pillars.

Now let us take a closer look at our four initiatives: "Sustainable Production and Recycling"; "Climate Protection"; "Water Stewardship" and "Energy Initiative".